About
About Bright Fox
Science-backed sleep coaching to help women understand why their sleep has changed and what actually works to improve it.
Meet Jordan Evans
Bright Fox was founded by Jordan Evans after seeing firsthand how frustrating and confusing sleep challenges can become, especially during midlife.
With a background in neuroscience, mental health, personal training, and high-stress professions including military medicine and paramedicine, Jordan understands how sleep affects every part of life. She has spent years studying the connection between stress, movement, behaviour, and overall well-being.
After working with people facing demanding schedules, chronic stress, and significant life transitions, she recognized that many women entering midlife were struggling with sleep changes that traditional advice often failed to address.
Bright Fox was created to provide practical, evidence-informed guidance that helps women improve their sleep without adding more pressure, complexity, or unrealistic expectations.
Why Sleep Changes During Midlife
Many women notice significant changes in their sleep during their 40s and 50s.
You may find yourself waking during the night, struggling to fall asleep, waking too early, or feeling exhausted despite spending enough time in bed. Hormonal changes can play a role, but they are often only one piece of the puzzle.
Stress, movement habits, daily routines, recovery, and lifestyle factors all influence sleep quality.
Understanding these factors is the first step toward creating meaningful and lasting improvements.
A Practical Approach to Better Sleep
At Bright Fox, the focus is on sustainable changes that fit into real life.
Rather than relying on quick fixes or overwhelming protocols, coaching is designed to help you:
- Understand the factors affecting your sleep
- Build healthier daily habits
- Improve stress management techniques
- Create routines that support restorative sleep
- Develop confidence in your ability to sleep well again
Every recommendation is grounded in science and tailored to your unique situation.
The Bright Fox Philosophy
Better sleep should feel achievable.
Bright Fox believes that small, consistent changes often create the most meaningful results. By combining evidence-based strategies with compassionate support, women can regain confidence in their sleep and feel more energized, focused, and resilient in daily life.
Because better sleep isn’t just about getting through the night.
It’s about feeling like yourself again.
Ready To Sleep Better?
Whether you’re struggling to fall asleep, stay asleep, or simply want to feel more rested and energized, Bright Fox can help.