Last Updated: June 2026

Your privacy matters. This Privacy Policy explains what information Bright Fox collects, how it is used, and how it is protected. By using this website or submitting your information, you agree to the practices described in this policy. This policy is adapted to the services offered by Bright Fox and the information provided about the business.

1. Who We Are

Bright Fox provides sleep coaching, education, and wellness support for women navigating sleep challenges during midlife.

Bright Fox was founded by Jordan Evans and offers science-backed sleep coaching, educational resources, digital content, and wellness support designed to help women improve sleep quality through sustainable lifestyle changes.

If you have questions about this Privacy Policy, please contact:

Bright Fox
Email: hello@brightfox.ca
Website: brightfox.ca

2. Information We Collect

We only collect information reasonably necessary to provide our services and operate our business.

A. Information You Provide Voluntarily

You may provide:

• Name
• Email address
• Phone number (optional)
• Information about your sleep habits and concerns
• Lifestyle, wellness, movement, stress management, and health-related information you choose to share
• Information submitted through intake forms, questionnaires, contact forms, or booking systems
• Communications sent through email or website forms
• Payment information processed securely through third-party payment providers

Bright Fox does not store or have access to your complete credit card information.

B. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Pages visited
• Referring websites
• Cookies and analytics information

This information helps us improve website performance and better understand how visitors use our website.

C. Information From Third-Party Platforms

If you subscribe to a newsletter, download resources, register for coaching, or book a consultation, we may receive information from the platforms used to provide those services, including:

• Email engagement data
• Purchase history
• Appointment history
• Program participation information

This information is used solely for business operations and service improvement.

3. How We Use Your Information

We use your information to:

• Provide sleep coaching and educational services
• Respond to inquiries and support requests
• Deliver resources, programs, and digital products
• Schedule appointments and consultations
• Improve website functionality and user experience
• Send newsletters and educational content when you have opted in
• Meet legal, regulatory, or business requirements

You may unsubscribe from marketing communications at any time.

4. Cookies and Analytics

Bright Fox uses cookies and similar technologies to:

• Improve website functionality
• Analyze website traffic
• Understand visitor behavior
• Enhance user experience

You may disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

5. How We Protect Your Information

We take reasonable measures to protect personal information, including:

• Secure password-protected systems
• Limited access to client information
• Secure website hosting and encryption where available
• Use of reputable third-party service providers

While no online transmission or storage system can be guaranteed 100% secure, we follow industry best practices to safeguard your information.

6. How Long We Keep Information

We retain personal information only for as long as necessary to:

• Deliver services
• Maintain business records
• Comply with legal, tax, and regulatory obligations
• Resolve disputes or enforce agreements

You may request deletion of your information unless retention is required by law.

7. Sharing Information

Bright Fox does not sell, rent, or trade personal information.

Information may be shared only with:

• Service providers that help operate the business
• Payment processors
• Scheduling and communication platforms
• Website analytics providers
• Legal authorities when required by law

Information will only be shared with other healthcare or wellness professionals with your explicit consent.

8. International Visitors

If you access this website from outside Canada, your information may be processed and stored in Canada or other countries where our service providers operate.

By using this website, you consent to this transfer and processing of information.

9. Your Privacy Rights

You may request to:

• Access your personal information
• Correct inaccurate information
• Withdraw consent where applicable
• Unsubscribe from communications
• Request deletion of your information

Requests may be submitted by contacting Bright Fox using the information provided above.

10. Third-Party Websites

This website may contain links to third-party websites.

Bright Fox is not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing personal information.

11. Health Information Disclaimer

Bright Fox provides educational and coaching services and does not provide medical diagnosis, treatment, or healthcare services.

Any information shared through coaching sessions, programs, courses, or website content is intended for educational purposes only and should not replace advice from a qualified healthcare professional.

Clients should consult their physician or healthcare provider regarding medical concerns, sleep disorders, or health conditions.

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, or legal requirements.

Updates will be posted on this page with a revised effective date. Continued use of the website after updates constitutes acceptance of the revised policy.

Questions?

If you have questions about this Privacy Policy or how your information is handled, please contact Bright Fox at hello@brightfox.ca